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CAREER IN RETAIL SECTOR Introduction
Goods that are produced or manufactured have to reach the ultimate
consumers and retailing is the process through which it is done. Retailing
comes at the end of the supply chain and the goods reach the consumers for
their final use. Gone are the days when retailing was confined only to a
local kiryana store or a small shop or kiosk or a boutique.
With the economy opening up, the face of retailing is undergoing a drastic
and a vibrant change and fast catching up with the international
standards.
According to a survey by A.T.Kearney Indian retail industry is one the
biggest in the world with a sales of around $7.2 trillion and places India
6th in the Global Retail Development Index. According to CII, the
organized retailing is expected to touch Rs. 1,10,000 crore by 2010. It is
further expected this sector would provide employment to around 12,50,000
people in the next 5 years as more and more new Shopping Malls would be
set up with each Mall requiring 5000 persons of various skills. So the
Indian retail saga is all set to unfold and ready to reap the benefits.
Types of Retailing
There are three major types of retailing:
Market: It is a physical location where buyers and sellers get
together to buy or sell a product. It mainly involves temporary structures
or stalls, known as Mandi, Haat.
Shops: This may include counter service or self-service.
Virtual markets: Here products are ordered via Mail, Online or on
Telephone.
Nature of Work
This sector offers a plethora of career opportunities. With the
Shopping-Mall culture on rise the whole style of shopping is witnessing a
drastic and stimulating change. Retailers require skilled and professional
personnel to meet the growing demand. One can choose a job from the
diverse range of occupations in the retail sector.
Sales Personnel: This is the backbone of a retail sector and sales
personnels have the responsibility to understand the customers
requirement, hold the customers interest and help them buy the product
which is the best match of customer's requirement and what is available in
the store. They have the responsibility of creating a right atmosphere for
the customers to return to their stores. Graduates in any discipline can
opt for this post.
Store Managers: They have the responsibility of managing the store and
keep an eye on the performance of the sales department. They have to set
sales and profit targets and have to achieve them. Graduates with one or
two years of experience are preferred for this kind of job.
Retail Managers: They look after the level of the stock and order for the
new stocks in the store and prepare merchandise layouts. They understand
the consumption pattern and preferences of the consumers, thereby manage
the supply chain apart from keeping the records of all financial
transaction of the store. Individuals with an MBA degree with one or two
years of experience are suited for this job.
Visual Merchandisers: They give a kind of design or a new face to the
retail business and act as Brand Managers. They should have an eye for
detail and should be able to attract the consumers to the store.
Supply Chain Distributors and Logistics and Warehouse Managers: Their job
includes sourcing and procurement, customer service, inventory management,
demand/supply planning, material handling, order fulfillment etc.
Product Development Managers: They are entrusted with the task of creating
merchandise, developing marketing plans and work with designers to give
final shape to the product. Experience matters lot in this field too.
Retail Buyers: They take into consideration the specific consumer
requirements and help in maintaining variety in products and proper raw
materials. Selection of merchandise and buying of goods is one of their
responsibilities. They can become store managers, product developers,
merchandise managers and planners. Graduates with some experience can fit
well into this job.
Personality
Cool temperament and a pleasing personality
Good communication skill
Positive attitude
Organizational skills
Leadership qualities
Dynamism and stamina to work for long hours
Ability to take judgments
Analytical and a calculative mind
Ability to handle critical situation without getting panicky
Tactful and diplomatic attitude
Professional Courses
There are courses like:
Retail Entrepreneurship
Retail Buying and Merchandising
Store Operation Management
Retail Marketing and Customer Relationship Management
Visual Merchandising and Space Planning
Supply Chain Management
Various issues related to this subject are taught here like location,
assortment, positioning of store, customer service, store management etc.
Large retail outlets have their own training programs.
The apex body in retail sector in India, Retail Association of India (RAI),
has started online program in retailing to train people to work in this
sector. It has an e-portal in collaboration with Gurukul Online Learning
Solutions, which also provides essential information regarding this
sector.
The area of study of these courses include the following subjects:
Strategic Retail Management
Challenges and Opportunities
Salient aspects of managing retail businesses. This includes:
Category Management
Supply Chain and Inventory Management
Merchandising and promotions
Location and store design decisions
Technology integration for high performance
Understanding the retail customer and their value expectations
Retailing through selected global best practice cases
Emerging retail business scenario and challenges ahead
Strategic planning in retailing
Classifying retail organizations by ownership, store based strategy mix,
etc.
Identifying and understanding retail customers
Trading area analysis and site selection
Store design
Financial and operational dimensions of retail operations
Developing and implementing merchandising plans
Retail promotion strategy
Human resource issues
Relationship and loyalty building
Colleges, Institutions and Universities
Institute for Integrated Learning in Management (IILM) offers a two-year
full time course in retail management with Pantaloon Retail India Limited.
Institute for Integrated Learning in Management
16, Knowledge Park-II, Greater Noida - 201 306
Website: www.igsm.in
Indian Retail School offers one year advanced programmes in Retail
Management and Retail Entrepreneurship and two-year programme in Lifestyle
Retailing
Address:
Images Pearl Retail Solutions Pvt. Ltd.
Site 2, Pocket OCF, Sector C, Vasant Kunj.
Nelson Mandela Road.
Delhi - 110070.
Loyola Institute of Business Administration (LIBA) offers 3-month weekend
certificate courses for any graduates in any discipline. It also offers
one-year post-graduate diploma courses in retail management as well.
Loyola Institute of Business Administration(LIBA),
Loyola College
Chennai
Mudra Institute of Communications Ahmedabad
offers a 12-month full-time
post-graduate certificate programme in retail communication management.
Address:
Mudra Institute of Communications
Shela
Ahmedabad - 380005
Welingkar Institute of Management, Centre for Retail Studies, Mumbai
offers a variety of programmes in retail.
These include:
Professional Program in Retailing
Diploma in Retail Management
Post Graduate Diploma in Business Management
Address:
L N Road
Near Matunga Central Railway Station
Matunga East
Mumbai.
K J Somaiya Institute of Management Studies & Research, Mumbai offers a
Diploma in Retail Management.
Address:
K J Somaiya Institute of Management Studies and Research Vidyanagar
Vidyavihar
Delhi University also offers a graduation degree in retail management (www.du.ac.in)
Specialization
One can specialize as Retail Manager, Store Development Manager, Product
Developer, and Floor Manager. For all this one needs to have an M.B.A or
equivalent degree or Post-Graduate Diploma in Retail management.
Eligibility
One should be a graduate from a recognized Indian University (preferably
in marketing coupled with knowledge like apparel manufacturing, shoe and
leather goods, designing, product packaging which will be an added
advantage). One should be good at handling computers and should have sound
knowledge of accounting and inventory management. People with academic
background of fashion technology, marketing, finance management, supply
chain management, HR, customer service and advertising also have good
prospects in this industry. For some specific posts like supervisors one
needs to have a Postgraduate Degree/Diploma in Retail Management from a
recognized Indian University.
|
Name & Address of Institutes |
Courses (Main course) |
Duration |
Fees |
Eligibility |
| 1) IIJT
(Indian Institute of Jobs Oriented Tanning)
Phone : 6462371/72
|
CBA
Retail Management
|
1 year 3 or 6
months as well as 1 year |
|
12th 10th, 12th,
Graduation |
| 2)
GLOBAL RETAIL SCHOOL
Phone : 0712- 3209512, 3296162 |
Dip in Retail Management
BBA in Retail Management
BBA in Marketing & Human Resource Management |
1 year 3 year
3 year |
|
12th 12th
12th |
| 3) NIIT
IMPERIA, 3rd Floor, Bajaj Wing, Magalwari Bazar, Sadar,
Nagpur Phone : 0712- 3042034/35 |
P.G.
Certificate Program in Retail Management |
1 year |
---- |
graduation with 50%
marks |
| 4)
INSTITUTE OF INNOVATIVE DESIGNS & TECHNOLOGY, 3rd Floor
J.B. Wing, Mangalwari Bazar, Sadar, Nagpur |
Retail
Management |
1 year |
---- |
---- |
| 5) SARGO
INSTITUTE OF RETAIL MANAGEMENT, 1st Floor, Above Next
Showroom, mate Chowk, Near Bharat Petroleum, South Ambajhari Road,
Nagpur |
Retail
Management courses |
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